If personal branding photography is not on your list of priorities, here’s why it should be!

As a small business owner, when you’re first starting, it seems like there’s more money going out of your business than coming in. Justifying the cost of a branding shoot can be tough, I absolutely understand that! But here are 5 Reasons Why You Should Invest In Personal Branding Photography

1. Make a great first impression

If you want people to take your business seriously from the beginning, show them your intent by making sure everything you do is of the best quality, including your branding photographs. I guarantee that investment early on will make your business stand out from the crowd. Putting your best foot forwards right from the get go will help potential clients see the real you and are more likely to invest in your business over a company that has put in the time, money and energy.

2. Invest in yourself so that others will invest in you

Think about it this way, if you were a potential client and you were deciding to between two business that offered the exact same ting which business would you choose? The one with a poorly lit photograph taken on their phone? Or the one with good quality images and a distinct brand? I guarantee you would pick the one that looked more professional. It is about trust. If you’re willing to invest in branding photography, people will recognize that and, in turn, be prepared to invest in you and your business.

3. Show the real you

Unless you’re running a huge business with hundreds of thousands of employees, the most distinct part of your business will be YOU, the brains and personality behind the brand. These days, people want to buy from people. So, if they can see you as the face of your business and your personality through your photographs and brand, they’ll learn that they can trust you. Everyone always says that the best way to build a strong brand is to have people know, like and trust you. It’s especially important to show the real you when you’re providing a service. People are much more likely to want to work with you if they think you’re the kind of person they can get on with. No one will want to work with someone they don’t think they will mesh with.

4. Prove your expertise

You manage a personal brand by putting out into the world what you wish to be known for. Fact: You are what you do. Create a brand worth talking about with photos that show what it feels like to work with you. Including imagery like this on your website, in your social media,  and in your blogging, let’s your viewers get to know you. You’ve figured out your niche, so these images will help potential clients get to know who you are and begin to build that trust. Show, don’t tell. It will attract the perfect tribe to you.

5. Upgrades your online presence

There’s no easy way to say it. Good quality images, which are consistent with your brand, look professional. It’s the difference between someone clicking on your ‘contact me’ button on your website or clicking off your site for good. It also helps you as a business owner to feel more confident. Having professional photos might be the difference from you posting everyday on your social or deciding not to because you don’t like yourself in the images.

If your looking for Personal Branding Photography and are in the Calgary, Cochrane, Canmore or Banff area get in touch with me at info@paisleyphotos.ca

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